THE PROJECT

What is ARDA?

ARDA highlights the cycle routes along the waterways to the south of Milan (the Naviglio Grande, Pavese, Langosco, Sfozesco and Bereguardo) as a way of promoting the region.

The aim of the project is to reimagine the links between Milan, its bustling heart, and the countryside that lies just beyond the city centre.

Promoting the region

The area to the south of Milan is full of beautiful agricultural land, canals, age-old farmhouses, respected businesses, and local people who combine innovation and tradition in their lives and work.

ARDA promotes slow travel itineraries that allow you to discover the region, challenging the stereotypical image of the landscape around Milan. The project promotes sustainable experiences for the crowds of tourists who perhaps don’t realise all there is to explore beyond the city limits.

Connecting a region rich withstories, nature and innovation.

Building a network

ARDA brings together a network of specialists, including companies, farms, cooperatives and any businesses interested in the project. These are the people that look after the region; its life-blood. We have mapped and met with each of these individuals, seen where they work and what they produce in order to create itineraries that highlight both the traditions and innovative spirit of one of Lombardy’s most interesting regions.

Another side of the story

ARDA relies on both art and digital technology to breathe new life into the region’s stories – bringing together different generations and cultures. The itineraries are enhanced by multisensorial elements, augmented reality and a practical app for self-guided tours. Eight digital artists took part in a creative workshop to come up with multimedia works of art designed to bring each route to life, enriching the experience of cycling around the region.

Led by BASE Milano, ARDA consists of the following network of businesses:
Bepart Società Cooperativa Impresa Sociale, Ideas – Bit Factory, Local Logic srl, J’eco srl, Turbolento Thinkbike ssd, Fondazione RCM – MUMI, with the support of the Fondo Europeo di Sviluppo Regionale (FESR) and the Regione Lombardia.